The one-day Beauty Business Summit and Marketplace will help beauty professionals learn, connect, sell and prepare for their next level.
MINNEAPOLIS — Beauty professionals know how to create the look. Now it is time to build the business behind it.
GlowUP! + PopUP! Beauty Business Summit and Marketplace is coming to Norway House in Minneapolis on Thursday, October 1, 2026, from 11 a.m. to 4 p.m., bringing business education, industry connections and a curated beauty marketplace together under one roof.
Presented by the Twin Cities Hair & Beauty Expo and ConnectUP! Institute, the one-day experience is designed for hairstylists, barbers, makeup artists, estheticians, nail technicians, wellness professionals, salon and spa owners, product makers and beauty entrepreneurs who are ready to attract more customers, increase profitability and position their businesses for greater opportunities.
Because Talent Is Only the Beginning
Success in the beauty industry takes talent—but sustaining that success takes strategy.
GlowUP! + PopUP! will give beauty professionals access to practical business information they can begin using immediately. The summit will feature expert-led conversations covering marketing, operations, money, artificial intelligence, branding and business growth.
Attendees will learn how to promote their businesses more effectively, strengthen their operations, increase profitability and prepare for pop-ups, expos, retail placement and wholesale opportunities.
This is not a day filled with information that sounds good in the room but gets forgotten once everyone gets home. The focus is on real tools, honest conversations and actionable strategies that can help entrepreneurs move their businesses forward.
New speakers will be announced every week.
Learn It. Sell It. Scale It.
The day begins with the GlowUP! Business Summit, where beauty professionals will receive practical guidance on attracting customers, building better systems, managing their money and developing brands that are ready for their next level.
Then, it is time to put those lessons into action.
During the PopUP! Beauty Marketplace, entrepreneurs will showcase and sell their products and services while connecting directly with consumers, buyers and fellow business owners.
The marketplace gives participating brands an opportunity to increase their visibility, build their customer base and introduce their products to new audiences. Attendees will also have a chance to discover and support local beauty, hair care, skin care and wellness businesses.
Entrepreneurs will not have to choose between learning how to grow and finding an opportunity to sell. GlowUP! + PopUP! brings both experiences together in one day.
What Attendees Can Expect
The experience will include inspiring keynote and expert-led sessions, practical business workshops, networking opportunities and a curated marketplace filled with local entrepreneurs.
Attendees will receive strategies to help them:
- Attract and retain more customers
- Strengthen their marketing and branding
- Improve business operations
- Better understand their finances
- Explore practical uses for AI
- Prepare for retail and wholesale opportunities
- Build meaningful industry relationships
- Position their businesses for growth
Select sessions will have limited seating, giving attendees an opportunity to participate in more focused conversations and interactive learning.
Who Should Attend?
GlowUP! + PopUP! is for beauty professionals at every stage of business.
It is for the stylist working to build a consistent clientele. It is for the product maker preparing to get on store shelves. It is for the salon owner looking for better systems. It is for the entrepreneur who knows the business has potential but needs the right information and connections to move forward.
If you have ever asked yourself how to attract more customers, make more money, organize your business, strengthen your brand or get your products in front of the right people, this experience was created with you in mind.
Bring your business cards. Bring your products. Bring your questions—and come ready to make meaningful connections.
Where Beauty Businesses Learn, Grow and Sell
The beauty industry continues to create powerful pathways to entrepreneurship, especially for women and professionals of color. But talent alone does not always provide access to business education, capital, operational support or the relationships needed to grow.
GlowUP! + PopUP! is creating a space where beauty professionals can access those tools while being celebrated for the businesses they are building.
You already know how to make people look and feel good.
Now it is time to build a business that looks just as good behind the scenes.
Event Details
GlowUP! + PopUP! Beauty Business Summit and Marketplace
Thursday, October 1, 2026
11 a.m.–4 p.m.
Norway House
Minneapolis, Minnesota
Registration is open. Vendor and VIP opportunities are limited.
